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What are the Techniques for generating an idea?

 Q. 8: What are the Techniques for generating an idea?

ANSWER:

In general, entrepreneurs identify more ideas than opportunities because many ideas are typically generated to find the best way to capitalize on an opportunity. Several techniques can be used to stimulate and facilitate the generation of new ideas for products, services, and businesses. Let’s take a   look at some of them.

1-Brain storming ذہن لگانا:

A common way to generate new business ideas is through brainstorming. In general, brain storming is simply the process of generating several ideas about a specific topic.

In a formal brain storming session, the leader of the group asks the participants to share their ideas. One person shares an idea, another person reacts to it, another person reacts to the reaction, and so on. A flip chart or an electronic whiteboard is typically used to record all the ideas. A productive session is freewheeling بے فکرا/ مست and lively زندہ دل/ جوشیلا. The session is not used for analysis or decision making—the ideas generated during a brainstorming session need to be filtered and analyzed, but this is done later. 

2-Focus group:

A focus group is a gathering of 5 to 10 people who are selected because of their relationship to the issue being discussed. Although focus groups are used for a variety of purposes, they can be used to help generate new business ideas.

Focus groups typically involve a group of people who are familiar with a topic, are brought together to respond to questions, and shed light on an issue through the give-and-take nature of a group discussion. Focus groups usually work best as a follow-up کسی نتیجے پر پہنچا کر دم لینا / پَيروی کرتے رَہنا to brainstorming

3-Library and internet research:

A third approach to generating new business ideas is to conduct library and Internet research. A natural tendency is to think that an idea should be chosen, and the process of researching the idea should then begin. This approach is too linear. Libraries are often an underutilized source of information for generating business ideas. The best approach to utilizing a library is to discuss your general area of interest with a reference librarian, who can point out useful resources, such as industry-specific magazines, trade journals, and industry reports. Simply browsing through several issues of a trade journal on a topic can spark new ideas. Very powerful search engines and databases are also available through university and large public libraries.

Internet research is also important. If you are starting from scratch, simply typing “new business ideas” into Google or Yahoo! will produce links to newspaper and magazine articles about the “hottest” and “latest” new business ideas.

4-Customer advisory board:

Firms use a variety of other techniques to generate ideas. Some companies set up customer advisory boards that meet regularly to discuss needs, wants, and problems that may lead to new ideas.

5-Day-in-the-life research:

 Some companies conduct day-in-the-life research.  The company routinely sends teams of testers to the homes and businesses of its users to see how its products are working and to seek insights for new product ideas.

6- Establishing a focal point for idea:

Some firms meet the challenge of encouraging, collecting, and evaluating ideas by designating a specific person to screen and track them—for if it’s every- body’s job, it may be no one’s responsibility. Another approach is to establish an idea bank or vault, which is a physical or digital form for storing ideas.

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